Whisky has long been seen as a premium quality item with a rich and diverse heritage. While the perception of the ‘water of life’ hasn’t changed much, more and more high net worth individuals are seeing the varied opportunities to invest in the burgeoning whisky market with considerable results. Across the world, investors and collectors… Continue reading How to Invest in Whisky: An Investment That Repeatedly Beats Out the Stock Market
There are plenty of reasons to toast this new year after this last one. The outlook for retail sales of beer, wine and alcohol, a category affected by the dramatic market shifts of 2020, seems rather spirited. For one thing, the normalcy of dining out in bars and restaurants and gathering at large public events isn’t… Continue reading What’s In Store for Beverage Alcohol Category in 2021?
For a time, it was like a secret handshake. A sign of recognition between two people that they both belonged to a sacred order. Wright Thompson’s baptism into the church of Pappy Van Winkle happened back in 2005, when his friend and acclaimed Mississippi chef John Currence introduced him to the bourbon that would become… Continue reading How Pappy Van Winkle Became the World’s Most Coveted Bourbon